Wednesday, February 19, 2020

10 Facts to Consider before Enrolling in a Graphic Designing Short Course


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In modern corporate culture, you can’t ignore the importance of graphic designing in every aspect be it, branding, promotional ads, websites, and print production. We can safely say that graphics and visual arts are crucial for success for digital marketers, entrepreneurs, and designers alike.

Even looking into statistics, without a doubt, it's revealed like day and night that modern businesses can’t be separated from graphic designing expertise.

The graphic designing short course has thus gained popularity in a short time. Institute of modern languages and particularly graphic designing learning institutes taught students on the concept of modern market needs.  Just having creativity skill is now not enough for making a good name as a graphic designer. One needs to understand and implement the latest tactics, color schemes, and aesthetics to design a meaningful image.

Graphics and Visual Arts Are Not Just Images!

Yes! You read it right! Graphics and visual arts are not mere about designing images. These are a medium to capture the target audience and convey a relevant message. Customers tend to connect more with brands that have a story to tell via visuals. However, only having an eye for beautiful aesthetics doesn’t make a good graphic designer.

For the same reason, graphic designing short courses are a must for anyone looking to make a career in this field.

Given below are some of the industry statistics about industry trends and facts.

Let’s get into them.

According to graphic design market share data shared by IBISWorld, 2019 report:

The annual growth of the graphic design industry between 2014 and 2019 was 3.5% and the total revenue generated in the year 2019 is $15 billion in the US. Moreover, the industry is expected to grow at a pace of 2.7% to reach $14.8 billion this year.

Freelance graphic designers constituted 90% of industry participation.

Adobe – the famous computer software company also states that the companies with the creative element in their work be it in marketing, products, and services, are able to achieve 1.5 times greater market share. Looking back in the previous years, the trend of using aesthetically pleasing visuals started since 2015 as about 71% of companies started making creative content in the respective year.

As per the 99 Designs survey report, small business owners up to 67% think that graphic designing will play an important role in business success more in the upcoming years.

The employment rate in the graphic designing industry is said to be the highest in the previous year.
US Bureau of Statistics, 2019 reports that the graphic designing industry growth between 2016 and 2026 is 4% and up to 11,000 more graphic designers will participate in the said period.

The textile or manufacturing industry is one of the biggest users of graphic designers’ art. As per the Brandongaille, up to 14% of the full-time graphic designers work in the manufacturing industry. They may be working for developing designs or advertisement of products.

Talking about business prospects, Red Website Design states that up to 94% of the website users leave the site only because of poor graphics.

Even according to Apium Tech, 46% of the website visitors relate website design with the company’s credibility. Hence, no good graphics means no impression on potential customers.

Human beings tend to attract towards things that are unique. Evidently speaking, humans pick up messages more from images rather than plain text. In order to stay in the business game, business owners need professional graphic designers.

The above-mentioned are just a few graphic designing facts to help get to know where this field is heading. Aspiring graphic designers and business stakeholders can take notes and plan strategies accordingly to move with the changing business environment.

To find more about Graphic Designing course read this article:



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